Beaches of Catalonia advertising poster

Beaches of Catalonia advertising poster

Playas de Cataluña, Morell; I. G. Viladot, S.L., printer; Dirección General del Turismo, c. 1940

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Num. inventory: 19842

Object name: poster

Title: Playas de Cataluña

Object date: c. 1940

Author: Morell; I. G. Viladot, S.L., printers; Dirección General del Turismo

Technique and material: colour lithograph on paper.

Engravings and lithographs

Poster dating from about 1940, printed in Barcelona by Morell/I. G. Viladot, S.L. This poster promotes leisure on the Catalan coast using a rowing patí. This class of catamaran, which appeared in the early 20th century, evolved throughout the 1930s, eventually becoming the patí de vela or patí català, a very popular type of sporting craft regularized for use in regattas in the 1940s. The patí continues to be very popular both in Catalonia and elsewhere.